‘What the heck is AT&T thinking?’

Jason Snell, on AT&T’s lack of support for iPhone OS 3.0’s keystone features:

From the outside, there’s just no way to know why AT&T does the things that it does. But given Apple’s attitude, the reaction from the crowd at WWDC, and the anger out on the Internet, something is obviously wrong. It makes me wonder if AT&T, as a company, is simply incapable of changing the way it does business, even if the changes might end up benefiting it in the end.

Back in the Cingular days, the company took a chance on Apple and the iPhone, and it paid off. It’s time for the company to keep taking chances and being aggressive in supporting (and, yes, marketing to) iPhone users. Because the way things are looking right now, AT&T Wireless’s single greatest asset is poised to walk out the door and — as soon as the contracts lapse — take millions of its customers with it.