According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. Mac revenue market share in the “premium” price segment was 91 percent, up from 88 percent in May.
That’s pretty damn good. And it reinforces Tim Cook’s statement the other day regarding netbooks:
Our goal is not to build the most computers, it’s to build the best. Whatever price point we can build the best at, we will play there. At this point, we don’t see the way to build a great product for this $399-$499, this kind of price point unit. And, as I’ve said before—and I think this is playing out in many areas—many customers become disappointed and disenchanted after they’ve bought one of these.