“This is a boon for wild snow leopards,” said Brad Rutherford, Executive Director of the Snow Leopard Trust, “Apple is helping to show the world the beauty and majesty of this rare creature.”
Rutherford says the software launch has made consumers aware that the snow leopard is indeed a real animal and encouraged some of Apple’s partners to support snow leopard conservation, including donating a portion of profits.
More than three dozen Apple Specialist stores from California to New York are helping the Snow Leopard Trust sell cub adoption kits (specially priced for Mac’s new OS release) to raise money for conservation. Tekserve, an Apple Specialist retailer in New York, has decided to donate all the proceeds from the first 100 Mac OS X operating systems they sell. A full list of participating Apple Specialists is available at www.applespecialist.com/adoptions.
That’s pretty cool.