Schiller says the success of Apple’s operating system is indicative of the changing fortunes in the tech industry. While less than 20% of Windows users have moved to the three-year-old Vista, more than 70% of Mac users have upgraded to the Apple operating system introduced at about the same time. He has similar hopes for Apple’s four-month-old Snow Leopard OS. Says Schiller: “I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won’t.”
That’s Apple—calm, cool, and confident that the tech world is marching in its direction. “We’ve been through these transitions before, and no matter how you look at it—it’s still Windows,” says Schiller. “When all is said and done, the Mac picks up share a bit at a time.”