AT&T Inc is suing Verizon Wireless in an effort to stop its bigger mobile rival from using “misleading” coverage maps in advertisements that AT&T says are causing it to lose “incalculable market share.”
According to the lawsuit which AT&T filed in Atlanta federal court, a recently launched ad campaign shows maps with white spaces that mislead consumers into thinking AT&T has no network coverage outside of areas where it offers high-speed mobile services, known as third-generation or 3G.
But AT&T argued that its customers can “fully use their wireless devices outside of a ‘3G’ coverage area and undisputedly have coverage in areas depicted by white or blank spaces on the maps used in Verizon’s advertisements.”
