Adobe Systems Incorporated has unveiled a new digital viewer technology that enables print publishers to bring stunning digital versions of their magazines to life. This new publishing software was developed with input from Condé Nast’s WIRED magazine, a publication that recently debuted a digital edition for Apple iPad, utilizing the new digital viewer technology. WIRED’s June issue Reader application, now available through the Apple iTunes App Store, is built using Adobe’s digital viewer software.
This is an interesting step for Adobe, considering all of the “Apple vs. Adobe” talk surrounding Flash. That said, this serves as a reminder that Adobe — at the end of the day — cares more about getting its product out there and in use than about another company’s motives and actions.
Technology-wise, the InDesign-to-iPad workflow is pretty neat, but needs some fine-tuning. Even with it’s problems, this is a big step toward a seamless paper-to-digital workflow.