If you are’t familiar with @BPGlobalPR on Twitter, you need to be. It was setup as a fake PR account for BP, a company that you may have seen on the news recently:

Here are some of my favorite tweets from the account:

  • • OMG This isss ridciulsus. playing a drinking gamee where we drink a shot everytme we seeee an oily birdddd!!! LOL! so wasted!!11
  • • We are very upset that Operation: Top Kill has failed. We are running out of cool names for these things.
  • • What a gorgeous day! The ocean is filled with the most beautiful rainbows!
  • • If Top Kill doesn’t work, we’re just gonna toss a giant “Get Well Soon” card into the gulf and hope for the best.
  • • Sadly we can no longer certify our oil as Dolphin Safe.
  • • Catastrophe is a strong word, let’s all agree to call it a whoopsie daisy

Hopefully it is easy to see why the account has become very popular, very quickly.

Today, Leroy Stick, the man behind the account spoke out. In a piece over at Street Giant, Stick outlines why he started the fake BP account and offers the company some advice:

Do you want to know what BP should do about me? Do you want to know what their PR strategy should be? They should fire everyone in their joke of a PR department, starting with all-star Anne Womack-Kolto and focus on actually fixing the problems at hand. Honestly, Cheney’s publicist? That’s too easy.

[…]

You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions. Lead the pack! Evolve! Don’t send hundreds of temp workers to the gulf to put on a show for the President. Hire those workers to actually work! Don’t dump toxic dispersant into the ocean just so the surface looks better. Collect the oil and get it out of the water! Don’t tell your employees that they can’t wear respirators while they work because it makes for a bad picture. Take a picture of those employees working safely to fix the problem. Lastly, don’t keep the press and the people trying to help you away from the disaster, open it up so people can see it and help fix it. This isn’t just your disaster, this is a human tragedy. Allow us to mourn so that we can stop being angry.

The best part about the whole thing is that Stick is taking his message far beyond Twitter. @BPGlobalPR is selling “BP Cares” t-shirts and donating all of the profits to healthygulf.org.