Zach Epstein at BGR:

Apple has made changes to its policy regarding the transferability of AppleCare Protection Plans, a source told BGR. Starting immediately, an Apple customer will have the ability to transfer AppleCare Protection Plan coverage to a new device without having to cancel the current plan and purchase a new one.

[…]

The policy change, which applies only to eligible purchases made within the 30-day period prior to a transfer request, simplifies the buying process for customers. AppleCare Protection Plans for the iPhone have been transferable since June of this year, and now the new policy will apply to all Apple products eligible to be covered by a protection plan.

Yet another reason to buy AppleCare.