Apple today announced it will expand its revolutionary iAd mobile advertising network to the UK and France this December, with Germany to follow in January. iAd will launch in Europe with iAds from L’Oréal, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio.
According to Apple, user engagement times are averaging more than 60 seconds per visit. That’s pretty impressive, and it’s clear from Apple’s iAd webpage that the company is trying to position these ads as the best way to reach the “ Apple audience.”
[via Engadget]