All references to the service have been erased from the company’s Web site, and the Personal Shopping link now re-directs surfers to the main Retail page (former page). Individual stores pages and the Apple Store app have also been updated. According to sources, the change became effective yesterday and stems from the belief that every customer should receive the same attention and amount of service.
This program was a major pain when it was implemented several years ago, when I was still at Apple Retail. Glad to see it go.