Steve Hayden, who worked on Apple’s “1984” ad:
I continued working on Apple until 1994, when it became clear that there wasn’t a single person left at the company who understood or appreciated the Apple brand. IBM was more interested in being Apple than Apple was, and I found a better audience in Armonk than I did in Cupertino.
What an incredibly dark 10 years for Apple — from the Macintosh launch to the Michael Spindler years. Spindler. Don’t remember him?
That’s the point I’m trying to make.
Editor’s Note: Ben Brooks posted this moments before I did. Click here for an explanation.