This brave new Apple is fast, agile and and above all, cool. Well, to be fair they’ve almost always been cool, but there’s something different this time. This isn’t like the iPod or the iPhone (or even the iMac for that matter.) The iPad marks a shift in the company. Before 2010 they had the luxury of waltzing into an existing market, picking a product, reinventing it and saying, “look how much better we made this.” With iPad, all that changed. Now that they’re creating markets Apple is finally forcing the competition to ask, “how are we going to keep up?” This is perhaps the first time a successful Apple product is in the lead and a generation beyond the also-rans. And they’re scaring the pants off of the competition.
[via Dave Chartier]