Jim Dalrymple’s advice for tech writers:
Don’t be afraid to take a stand on a topic; Be honest with yourself and your readers; if you are wrong, admit the mistake and move on; Don’t write link bait; write about things you enjoy; and put some personality in your writing.
When it comes right down to it, I write for my readers and so should you. Those people may enjoy my style of writing, the topics I choose to write about or the honesty and humor that comes through in my stories.