John Brownlee at Cult of Mac:

For the past several hours, the Apple Store has been down, but unlike when we usually say that, Apple’s seemingly not doing just maintenance… instead, store.apple.com seems to have totally crashed.

Making things stranger, the Apple Online Store fell over on a Wednesday, as opposed to the traditional Tuesday maintenance period. Some users have reported in the last hour the usual ‘We’re Updating The Store” message… so could a new product be imminent?

If so, the best guess floating around out there right now is new Apple TVs boasting A5 CPUS and 1080p. Best Buy Mexico has been dumping its stock of Apple TV units for no apparent reason.

This is why I hardly subscribe to any Apple news sites these days.