John Gruber, on Apple’s private briefings regarding Mountain Lion:
We were sitting in a comfortable hotel suite in Manhattan just over a week ago. I’d been summoned a few days earlier by Apple PR with the offer of a private “product briefing”. I had no idea heading into the meeting what it was about. I had no idea how it would be conducted. This was new territory for me, and I think, for Apple.
[…]
There many new features, I’m told, but today they’re going to focus on telling me about ten of them. This is just like an Apple event, I keep thinking.