Apple Launches AppleCare+ for iPad 

Apple:

Every iPad comes with one year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support. AppleCare+ for iPad extends your coverage to two years from the original purchase date of your iPad and adds up to two incidents of accidental damage coverage, each subject to a $49 service fee. Whether you use your iPad with a Mac or a PC, just one phone call can help resolve most issues.

It must be purchased within 30 days of the iPad:

To buy AppleCare+ at an Apple Retail Store, a Genius will first need to verify your iPad purchase date and confirm that your iPad has no pre-existing damage.