The iPad 3 New iPad

01:20 PM

The 16 GB, Wi-Fi iPad 2 will be sold for $399.

01:13 PM

iPhoto for iPad is just $4.99. Can publish journals to iCloud… Like .Mac, back in the day. The app is universal, according to MacStories.

01:10 PM

At each of these hardware events, Apple likes to remind the world that it views itself as a software company first.

01:06 PM

Apple has brought all of iLife that matters — iPhoto, iMovie and Garageband — to the iPad. iWork for iOS was present from Day One. Clearly, Apple is moving the iPad more and more in to “the real computer” category of things, which is great. Hopefully iCloud plus Mountain Lion will make it easier to work on both platforms, seamlessly.

01:03 PM

I really hope iPhoto for iOS syncs well with iPhoto on the Mac. Maybe iCloud could power all of your synced albums, etc. If you have to import back and forth, it won’t be nearly as useful — or as fluid as it could be.

01:00 PM

iMovie looks like it was made with this iPad in mind. Oh, and iPhoto is out. With a terrible icon:

Is iDVD next?


iWork updated for Retina display; Garageband gains Smart Strings and iCloud support.

12:49 PM

SketchBook Pro can export images over 100 megapixels on the new iPad.

12:45 PM

Just a thought: magazines are already huge on the iPad 2. With Retina graphics, how long will it take to download Wired in the future?

12:43 PM

Software demo time. These things are never exciting, but I bet Retina-ready apps will looks fantastic.

12:42 PM

My credit card is smoldering. Come on, online store!

12:40 PM

Same prices as iPad 2. For sale on March 16. Pre-orders start today.

12:39 PM

Still 10 hours of battery life. 9 on 3G. Same battery life as the iPad 2.

I bet the next iPhone gets LTE. 9.4mm thick, 1.4 pounds. It’s a tad heavier than the old one. FIRE TIM COOK!

12:37 PM

Separate LTE models in the US, but are 3G world-ready. Personal Hotspot included, if supported. And if you have gold bars to mail to Verizon or AT&T.

12:36 PM

No Sprint LTE. Just Verizon and AT&T here in the US.

12:35 PM

Damn, can’t order yet:

12:33 PM


  • iPad 2: 3.1Mbps on EV-DO, 7.2 on HSPA.
  • New iPad: 21Mbps HSPA+ and DC-HSDPA at 42Mbps. 73Mbps on LTE. Wowzers.

12:32 PM

Camera will record 1080p video.

Voice dictation on the keyboard, just like the iPhone 4S has. Can speak in to any standard text field.

12:31 PM

Phil Schiller:

Auto-exposure, auto-focus, auto-face detection, great edge-to-edge detail, AF-lock. It is just a blast to use!

12:29 PM

New “iSight camera” on the back. Not “FaceTime” camera. BLAST FROM THE PAST TIME:

12:27 PM

The new iPad is powered by a “A5X” processor, with quad-core graphics. 4x the performance of the A5. My iPad 2 is unusable now.

12:25 PM

Display clocks in at 2048 x 1536 pixels. That’s 3.1 million pixels. That’s better than 1080p. 264 pixels per inch. Insane.

12:24 PM

Bad photos. There does seem to be a home button. And a Retina display.

12:22 PM

Where’s the home button?

12:21 PM

Tim Cook:

Everyone’s been wondering… who will come out with a product that’s more amazing than the iPad 2?

Oh, I know this one… Samsung?!

12:19 PM

There are over 200,000 iPad apps. Tim Cook:

These apps are gorgeous and groundbreaking. They help you create or learn or do almost anything.

12:17 PM

Holy crap:

Apple sold 15.4 million iPads last quarter.

12:13 PM

As someone who is going to install over a dozen AppleTVs this year in a new building at work, I’m pumped. The interface looks very iOS-esque. New AppleTV still just $99. Looks like the old one, which isn’t a bad thing at all. For sale next week.

12:12 PM

New Apple TV interface, via the Verge:

iTunes Match adding support for TV shows.

12:10 PM

“iTunes in the Cloud” now supports movies. Movies and TV shows now in 1080p.

New Apple TV supports 1080p.

12:08 PM

iOS 5.1 available today. Siri is available in Japan now. No other details mentioned yet.

12:06 PM

Tim’s talking about iOS. “One of our favorite new features of iOS is Siri.”

I guess he doesn’t see this often:

12:05 PM

Apple is super proud of its Grand Central Terminal store, as it should be. It looks amazing, and from what I’ve heard, is even more stunning than the 5th Ave. store.

12:02 PM

iOS “post-PC” devices make up 76% of Apple’s revenue. Just think about that.

12:00 PM

Tim Cook:

We’re talking about a world where the PC is no longer the center of your digital world.

Video of Steve’s “Digital Hub” concept from 2001 is worth a watch, if you haven’t seen it. Today, iCloud is the center, with the iPad, iPhone and Mac all interacting via the service.

11:59 AM

Tim Cook is on stage at Yerba Buena. “Morning. Thank you very much for joining us. We have a great morning planned.”

11:52 AM

Upgrading to a VPS on Media Temple is paying off today. You kids keep hitting refresh all you want.

I’m following along at:

Lots of sites are also doing good coverage, like MacStories, Macgasm and Macworld.

11:45 AM

Shawn Blanc, on electrostatic-based haptic feedback:

I have no personal experience trying this type of technology and so it’s hard to imagine what it’s like. If this does get announced in an hour from now it would make a lot of sense as to why the “And touch.” was part of the invite.

Makes sense to me, and while it would make typing easier in theory, I’d want to be able to turn it off if I wish.

15 minutes to go!

11:35 AM

Speaking of memories:

Really though, I’d love a 1080p AppleTV.

11:31 AM

Ah, the memories:

11:22 AM

Found someone to grab me lunch! Thanks, Josh.

11:14 AM

Will the new iPad will come in colors, like the iPod nano?!

first image via The Verge

11:05 AM

I wonder who in the office I can bribe in to picking me up lunch. Kevin, if you’re reading this, I could use some food.

10:59 AM

Someone should bring me a soda. This bottled water doesn’t have enough GO JUICE in it.

10:53 AM

Several people have tweeted at me, asking if I think the new models will be available today. While in the past, Apple’s shipped iPads a few days after the announcement, my gut says that the new iPad will ship today. I don’t have any hard proof, though.

10:50 AM

I have to say, I’m excited about today’s announcement. I sold my iPad 2 online this morning, and will be pulling the trigger online as soon as I can today. I’ll update this post with news and thoughts through out the day.