This fall the University of Memphis will launch a degree minor in social commerce through the Department of Marketing & Supply Chain Management in the Fogelman College of Business & Economics. Using core and emerging social technologies built on established marketing and communications principles, students will learn how to engage consumers effectively through technology-centric channels.
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“We developed this minor because so many businesses of all sizes and from different industries were looking for help in the area of social media,” said Dr. Marla Royne Stafford, First Tennessee Professor of Marketing and chair of the Department of Marketing and Supply Chain Management. “By developing a minor, we are able to create a program that covers a unique set of skills that can be utilized in a wide range of businesses. We believe that this minor will prepare students for effectively utilizing social media in their careers.”