Joshua Schnell, over at Macgasm:
Haven’t upgraded to Lion or iCloud because you still haven’t forked out money for Snow Leopard yet? No worries, Apple has your back. Apple is now giving away Snow Leopard to potential iCloud customers.
In an article sent to MobileMe customers, Apple has recommended that potential customers get in touch with Apple to receive a free DVD of Snow Leopard so that users can upgrade to Lion, and move to iCloud.