MG Siegler:

Here’s the thing that most people, and certainly many in the tech press, don’t seem to understand about Amazon, and by extension, Bezos: when it comes to business, there’s a game being played almost flawlessly.

The goal is actually to not make a huge profit too early, and Bezos manages it perfectly. You want to avoid showing your cards too early as you continue to lay the groundwork for an ever-larger business. Occasionally, you’ll have to show those cards and win a hand to prove that you can. But the rest of the time you call and fold, as you await the monster to take the entire pot.