Any regular reader of 512 will know that I’m a huge fan of Apple history. From old software to weird, now-obsolete hardware, I find the company’s past to be fascinating.

Back in April, I got to visit the Apple Pop-Up Museum, getting a behind-the-scenes tour of what would prove to be a successful — yet sadly temporary — look back at the Apple of old.

Enter Iconic. Iconic: A Photographic Tribute to Apple Innovation is a hardcover, 330 page book that walks readers through 35 years of Apple history using high-resolution, stunning product photography. With chapters on Desktops, Portables, Peripherals, iDevices, Prototypes and Packaging, there’s something for everyone. Editor Jonathan Zufi’s love and care shines through on every page.

The regular book can be ordered now for $75, with a special edition complete with special cover and case can be pre-ordered for $300. 1

If you have an Apple nerd on your holiday shopping list, this should be on your radar.


  1. In the spirit of transparency, Zufi sent me a copy of the book free of charge, but I would have paid for it if he hadn’t been so kind. It’s really, really cool. ↩︎