Federico Viticci:
If you search for common terms like “web,” “SMS,” or “movies” in the iOS 7 App Store you’ll see special search results for Apple apps like Safari, Messages, and iTunes with a large icon, a description, and a link to learn more or open an app (such as Safari). These results appear on the App Store for iOS 7 devices (I wasn’t able to display them on a Mac using iTunes) and, in my tests, they also worked for queries like “browser,” “messages,” “cloud,” “internet,” “Siri,” and “text”. I’ve tried several other queries, but I couldn’t see results for other apps like Reminders, Calendars, Mail, Photos, Music, or Notes.
I think this is a great addition to the App Store. While it may seem heavy-handed to power users, people who are new to iOS don’t always know what their devices can do out of the box.