The whole Mac Observer piece about today’s Apple shareholder meeting is worth the read, but this is the most exciting part, in which Tim Cook tangles with a representative from the National Center for Public Policy Research:
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
[…]
He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”
I like fiesty Tim Cook.
Update: Don’t miss the group’s press release on the subject.