Sponsor: Primary for Instagram →

Primary for Instagram is a universal iOS app created to enhance your Instagram viewing experience. It features an attractive minimalistic design that feels right at home on iOS 7. Primary has been carefully crafted to put focus on the photos that matter to you.

Primary is full of unique features. Fast-switch between multiple accounts for viewing, liking, and commenting. Pinch to zoom photos. Hide unwanted posts, people, videos, and tags. Create simple lists of people or tags. Toggle between light and dark themes. And much more.

The Next Web called Primary “a beautiful new way to browse Instagram”. iMore wrote: “I seriously love” Primary. Cult of Mac called it out as “essential on the iPad mini” and “even better than the Instagram app” on the iPhone. Primary was also featured on Beautiful Pixels’ platter of well-designed iOS 7 app updates, calling it “gorgeous”.

Primary for Instagram is available now in the App Store.