Bono apologizes for invading everyone’s iTunes libraries →

Casey Newton:

In the video, which features band members asking questions from fans submitted through Facebook, Bono is asked: “Can you please never release an album on iTunes that automatically downloads to people’s playlists ever again? It’s really rude.” Bono appears uncharacteristically sad while he tries to explain the band’s thinking. “Oops … I’m sorry about that,” he says. “I had this beautiful idea. Might have gotten carried away with ourselves. Artists are prone to that thing. A drop of megalomania, a touch of generosity, a dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard. There’s a lot of noise out there. I guess, we got a little noisy ourselves to get through it.”