Brian Chen:
Yet one much ballyhooed device will be absent from the conference: a new Apple TV, Apple’s set-top box for televisions. The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.
Apple declined to comment.
I mentioned I thought this may be the case on Connected last night. I don’t see why Apple would release updated hardware without their new software or web TV service in place. My guess is that the box is ready, but the content deals aren’t all in place yet.