Matt Birchler:
With this week’s update to the entire iPod lineup, many have been asking “who are iPod’s even for these days?” Well, I worked the last 3 years managing an electronics department for Target, and have sold a lot of Apple devices over that time. Since Apple doesn’t break down demographics for who is buying each device, I thought I would share my experience.
It should of course be noted that I am just one person and my experience may not be 100% accurate with its representation of the market. After doing some quick mental math, it’s fair to say 5,000-10,000 Apple devices moved through my department in my tenure. That’s quite enough to pick up some trends, so here we go.
The details Matt noticed are fascinating. This article is a good reminder that when talking about tech — or anything, really — we should explore views and positions other than our own.