Studio Neat is one of my favorite companies. They make design and build great products, and Tom Gerhardt and Dan Provost are two of the smartest, hard-working people I’ve met through the Internet.
Today, they are launching a Kickstarter campaign for the newest product, Obi:
We both love our pets, and assume you do too (love your pets, that is). Keeping your pet active is important for their health and well being, which is why we made Obi. Obi is a simple and beautiful device that sits on a shelf or mantle in your home. When activated, it shoots a laser, something most cats and dogs go wild for. Using your iPhone or iPad, you can control the laser manually, or set it up in automatic mode, where you can customize the way Obi behaves.
Tom and Dan have been recording all of their conversations during the planning stages of Obi. These conversations date back six months, and along with new ones recorded with my Relay FM co-founder Myke Hurley, are being released as a new podcast named Thoroughly Considered.
It’s a new type of show for us, as it is deeply focused on one thing: how a physical product gets designed and made in our digital age. It’s been fun to listen to some of these chats, and I’m excited to welcome Tom and Dan to the network.