Apple’s 2016 (RED) Plans →

Apple PR:

In honor of World AIDS Day, Apple is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the world’s largest corporate contributor to the Global Fund, and this year marks its 10th anniversary of supporting (RED) in the fight to end AIDS.

This year’s program includes some (RED) accessories including an iPhone 7 Smart Battery Case and Apple Watch band. Many developers and The Killers are donating proceeds to the cause.

There’s also this, which really jumped out at me:

Starting tomorrow through December 6, Apple is donating $1 to (RED)’s mission for every purchase made with Apple Pay at any Apple store, on or through the Apple Store app, up to $1 million. Bank of America will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.

Very cool. This program is one of the rare good causes Steve Jobs’ Apple was involved in, and it’s great to see it expand under Tim Cook.