$29 Batteries Available to All iPhone 6 or Later Customers, Even if It Passes Diagnostics →

I was in my Apple Store over the weekend, and every other person through the door had an iPhone 6 or 6S in hand, inquiring about getting a new battery installed. I had assumed Apple would be testing these phones and only replacing batteries that were operating below a certain threshold, but it seems like anyone who wants one can have a new battery installed at the discounted price.

This is going to cost Apple a pile of cash, but it’s the right call. Apple needs consumers to trust them, and that relationship has been damaged for many people. Turning someone away because their battery hasn’t failed would only make it worse. It’s better for the company to eat some battery swaps that it doesn’t need to do to start rebuilding trust.