Apple Unveils Reworked 5th Ave Store … Sorta »

Jay Peters at The Verge:

One of Apple’s most iconic Apple Stores, the all-glass cube on Fifth Avenue, has been under renovations since 2017. Last week, Apple revealed a new look for the cube that makes it shine with a rainbow iridescence — and we sent our photographer Amelia to capture it for you.

The new look is gorgeous, but also not permanent. Apple told The Verge that the iridescence is caused by a wrap covering the glass that is “temporary,” so see it while you can.

That’s a shame — the glass cube looks stunning with this colorful sheen: