Ford’s all-electric pickup is due to start rolling off the factory floor later this year, and Jonathan Gitlin:
In response to nearly 200,000 reservations on its books, the Blue Oval has decided to increase annual production of the F-150 Lightning. It’s nearly doubling the original production plan at the Rouge Electric Vehicle Center in Dearborn, Michigan, and will churn out 150,000 Lightnings a year to meet demand.
Ford says that three-quarters of the reservations have come from people new to the brand. Due to demand, it will be emailing reservation holders based upon when it got those reservations and asking them to log in to their Ford.com account to convert the reservation into an order. According to Ford, “Those who don’t receive invitations to convert for the 2022 model year will have an opportunity to order a future model year vehicle in due course.”
I’ve got my name in the ring with a reservation, so this news was pretty exciting to read.