Report: Mac Updates Coming This Week →

Chance Miller, writing at 9to5Mac:

Apple could be making its first announcement of 2023 as soon as tomorrow, sources say. The company is holding Mac-related briefings with influencers and select members of the press this week, and an announcement could be made via Apple’s Newsroom website on Tuesday…

The details here are sparse at the moment. 9to5Mac has independently heard that Apple is holding press briefings this week related to the Mac. This has also been corroborated by other sources on Twitter, including friend of the site Ian Zelbo. Additionally, leaker Jon Prosser has teased: “keep an eye on Apple’s newsroom tomorrow.”

9to5Mac has been told by an anonymous tipster that the briefings will be held on Wednesday and Thursday of this week, with an embargo slated for Monday, January 23. This pattern makes sense and matches what we’ve seen in the past: an announcement on Tuesday, briefings and review unit distribution on Wednesday and Thursday, and a review embargo lift on the next Monday.

My money is on M2 Pro/Max MacBook Pros and an M2 Mac mini, all announced via press release.