Steven Levy got to speak to Apple’s CEO (and others) about the new MacBook Pro with PROLED XDR Display for Wired (Apple News):
I ask if Apple is about to break a long-imposed taboo and introduce a Macintosh with a touch screen.
Ternus beams. “Who knew?”
We are referring to the new MacBook Pro with PROLED XDR Display that Apple is releasing today at an event in Los Angeles. It’s got a mighty M5 Pro or M5 Max chip and a show-stopping tandem OLED screen. (A tandem screen has multiple light-emitting layers, producing more dramatic contrasts.) But its most conspicuous feature is one that’s been deeply woven into iPhones, iPads, and even Apple Watches for years but not Apple’s laptops: a touch display. After years of resistance, a Mac screen has finally gone digital.
As in fingers.
This turnaround is a big deal to Apple fans. Ternus shrugs off the drama. “The Mac is first and foremost an indirect input device, built around the trackpad and keyboard. But I think there’s times when it’s comfortable and handy to have touch.”
Levy goes on:
Joswiak, who holds Schiller’s old title of SVP of worldwide marketing, concedes that touch was overdue, at least for users with sophisticated needs. Its pro customers—engineers, scientists, software developers, and media creators—were impatient with Apple for its failure to let them interact directly with the screen. “Most pros own an iPad, and almost every pro owns an iPhone,” Joswiak says. “So this is something that they’re natural with. There’s a generation of young creators and young people using our MacBook Pros that expect to touch.”
That last reason is the most important one.