The future of television is here.
That’s what Apple’s marketing team starts off with on the company’s web page about the new Apple TV, which is now a top-level section on the company’s website. No longer is the Apple TV tucked in with iPods; it’s got a seat at the table with the Mac, iPhone and Apple’s other products.
Clearly, Apple thinks its new TV puck is a winner, but it’s been a long road to get here.
John Paczkowski:
Incidentally, that Amazon Prime Video is the exception to the conga line of content offerings above is entirely Amazon’s doing. A
magnanimousApple tells BuzzFeed News that “all are welcome” on its new Apple TV platform. But Amazon — which recently purged Apple TV from its store — doesn’t have a Prime Video app in the Apple TV App Store. And as of a few days ago, it hadn’t submitted one. (An Amazon spokesperson told BuzzFeed News the company “doesn’t have anything to share” on the topic.)
Mashable’s Lance Ulanoff interview with the man who tell’s Apple story is full of interesting details. It revolves around things like the 12-inch MacBook and Campus 2, but the things shared here should be considered far-reaching when thinking about Apple.
Serenity Caldwell and Jason Snell transcribed Tim Cook’s remarks on today’s call. Lots of interesting stuff in there.
Apple’s Q4 2015 results are in. Here are the highlights:
That’s a record quarter for the Mac, mind you.
The iPad stays on its downward trend, but the only new hardware released this fall in the line was the iPad mini 4. The iPad Pro’s launch will fall in Apple’s busy holiday quarter. Time will tell if Apple will highlight how the new model does. Are a lot of people holding out for the iPad Pro? Did the lack of an update to the 9.7-inch model supress sales, or is this just more of the same news from the iPad?
Maybe this is the key to not losing that new $79 remote.
The new Apple TV is now available for pre-order. The 32 GB model is $149, with the 64 GB for $199. Apple hasn’t made a strong case for the need for the bigger storage option, but I opted for it as I plan on using this device for a long time.
As an extra Siri remote is $79, I’m really hoping my kids don’t lose the new remote, but I know in my heart how this will end.
I’ve used Apple keyboards for as long as I’ve had a Mac. While I never owned one of 2000’s Apple Pro Keyboards when it was new, the keys felt way better to me than the keyboards that shipped with the iMac G3 family of machines. The 108-key keyboard shipped in both black and white, and featured a foot that could adjust the height of the keyboard.
It looked super cool in black with the G4 Cube:
Benjamin Mayo:
The new Apple TV includes several choices of screensaver, including Aerial, an exclusive set of slow-moving HD video of various landmarks and places in the world. What’s most interesting is that the displayed video actually changes over time, as the Apple TV downloads new videos periodically from an online location.
He’s parsed the data coming from Apple, hijacking it to show on this page instead of an Apple TV. I love that someone at Apple has the job to source these things. Beautiful stuff.
Joe Rossignol at Mac Rumors:
Apple has issued an internal notice about a new Quality Program that addresses anti-reflective coating issues on MacBook and MacBook Pro models with Retina displays. These issues include the anti-reflective coating on displays wearing off or delaminating under certain circumstances.
Go check out the photos at Mac Rumors. My old 13-inch Retina MacBook Pro had this problem, and it was super annoying very quickly, even though the damage to my display was restricted to the top-left corner.
Thanks to everyone who sent me feedback about my article on Notes.app. Here’s some stuff I wanted to share more broadly:
I’ve had an on-again, off-again thing with Evernote 1 for years. I like having attachments associated with my notes, but dislike almost everything about the service itself. 2
That said, there’s a lot in Evernote that I don’t use. 3 I don’t have IFTTT routing any content in, and I don’t ever forward emails to the system. I occasionally use the web clipper to save webpages to Evernote, but it’s nowhere near vital to my workflow. 4