Category: Apple

Mikey Campbell over at AppleInsider has an article about AppleCare that’s been making the rounds this weekend. Reportedly leaked from a Town Hall meeting at Apple’s headquarters, a lot of the rumored changes in the article seem insane.

Here’s Campbell writing:

“The biggest announcement, was the way repairs for iPhones will be handled soon,” the person, who asked not to be identified due to their active status as an Apple employee, told AppleInsider. “The way it is now, if almost anything is wrong with an iPhone, iPod, or iPad, the entire device is exchanged for a like-new re manufactured (sic) device, whether brought into an apple store or sent in for mail in repair. Now we are starting to actually repair the products and return the same device to the customer.”

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image via Apple PR

It seems that more and more, people are clamoring for a MacBook Air with Retina display.

And for good reason. Retina displays are jaw-droppingly gorgeous, but at 3.57 pounds, the 13-inch MacBook Pro with Retina display is a full 0.61 pounds heavier than the MacBook Air of the same size. At its thickest points, the Air is still thinner than its Retina-equipped cousin.

A thinner, cheaper MacBook Pro with Retina display just seems to fit the bill for most people.

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The update promises “stability fixes for Thunderbolt and Target Disk Mode.” Exciting times.

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Jim Dalrymple, in an interview at MacStories about his newly-released The Loop Magazine:

Apple’s Newsstand is the first time since 1994 that I’ve felt another shift in the publishing industry was upon us, so I jumped at it. Apple takes care of distribution, payments and the business side of things, leaving the publisher focus on what they do best – publishing great content.

In some ways, I feel like I’m back in 1994. The traditional magazine outlets are having a hard time wrapping their heads around platforms like Newsstand and the best way to publish content. I’m confident that offering readers exclusive long-form articles in a clean app is the way to go.

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The Verge has a great interview with Peter Belanger, the photographer behind many of Apple’s product photos.

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Jim Dalrymple at The Loop:

“We have decided to cancel CocoaConf Alt 2013. It turns out that it’s not just the hotel that had concerns, but that Apple has a policy of stopping ‘competing’ events in the area,” wrote CocoaConf Alt, Dave Klein. “You know and we know that CocoaConf Alt was not in competition with WWDC, but there just isn’t time to find the right person at Apple to explain that to, nor any guarantee that we could convince them if we found them.”

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I had a running list of things to turn in to an article. Instead, I’m linking to this, because Viticci’s knocked it out of the park.

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Thomas Brand:

Fusion Drive, no one needs your fragile combination of storage technologies anymore. If Apple had really believed in you, they would have made you the default storage system on a Mac, any Mac. Instead you were neglected to a build-to-order-option. Even the top-of-the-line 27 inch iMac never shipped with a Fusion Drive standard. Fusion Drive, we will always remember you for the fast plentiful storage you promised. A great idea whose time came too late.

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Mine is here, and it’s adorable:

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Jacqui Cheng:

OS X 10.9 will reportedly focus on the so-called “power user,” according to sources speaking to 9to5Mac. The release, code-named “Cabernet,” isn’t expected to significantly overhaul how the operating system functions, but will reportedly bring over more iOS features that could benefit OS X.

What might those features be? According to 9to5Mac’s sources, Apple has been “testing a new multi-tasking system” that’s similar to the app-switcher within iOS. “The multitasking feature will be functional for applications in the background, according to this person. Additionally, Apple could use app-pausing technologies from iOS to pause background application processes in OS X,” the site wrote, though apparently it’s unclear whether this feature will make the official 10.9 release.

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Here are some of my key takeaways from this quarter, from the eyes of a consumer with no real insight:

• 19 million iPads sold in this quarter alone, up from 11.8 million this time last year. I think at this point we are truly in a tablet market, in which desktop computers are sold—not the other way around. The majority is shifting.
• It would potentially seem that profits are down – even though revenue is up – due to the fact that the profit margins on the iPad mini are tighter (and they sold more of these than the full size). Imagine where this would be if Apple had felt forced to shrink their margins even further, to meet the price-point we all felt they should.
• Horace Dediu tweeted that “Revenues per Mac were $1378, highest since 2008.” I find this number insane and very smart. I feel like Apple would be aware that the work they are doing with their iOS products, could be cannibalizing potential Mac sales by making the most of the margins they are effectively combatting that.
• “Our teams are working on new hardware, software, and services that we can’t wait to introduce this Fall and throughout 2014.” Even though it’s obvious that Tim Cook would have said something like this, I cant help but feel better now that he has.
• Apple will also be entering a new product category this year. OMG iCAR!

It wasn’t a hit all-round this quarter, but I don’t believe Apple are doomed. Of course they’re not. I shall look forward to the next quarter — the same as I always do — with my eyes on the most exciting company in tech.

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Only Apple earnings days could cause such disgusting link-bait articles. The NME ( New Musical Express) has just posted this story, detailing how Apple may post a loss in profits today.

I mean, seriously? I know that iTunes sells music, but does this really fit the beat of a music magazine’s news website?

Buckle up everyone, it’s going that be that sort of day.

This is a guest post by Myke Hurley, as Stephen and his family are on a much-needed break.

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