A More Charitable Take on Apple’s Self-Driving Car Ambitions

I’m still reeling a bit from Bloomberg’s reporting on what Apple was hoping to achieve with its self-driving car project. Even though $1 billion a year isn’t much on Apple’s scale, it’s clear that a lot of time and energy went into this project over the last ten years.

Many of Apple’s ideas around the future of the car were just too far-fetched to ship anything in the near future. However, I think there are at least three benefits to what the company was working toward with Project Titan.

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Apple’s Car Project Was Far More Bonkers than We Ever Knew⇢

For a decade, we’ve all wondered what an Apple-designed car would be like. Thanks to Mark Gurman and Drake Bennett, we now have an idea:

Around the beginning of 2020, Apple Inc.’s top executives gathered at a former Chrysler testing track in Wittmann, Arizona, to try out the latest incarnation of the car the technology giant had been trying for years to make. The prototype, a white minivan with rounded sides, an all-glass roof, sliding doors and whitewall tires, was designed to comfortably seat four people and inspired by the classic flower-power Volkswagen microbus. The design was referred to within Apple, not always affectionately, as the Bread Loaf. The plan was for the vehicle to hit the market some five years later with a giant TV screen, a powerful audio system and windows that adjusted their own tint. The cabin would have club seating like a private plane, and passengers would be able to turn some of the seats into recliners and footrests.

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14-inch M3 MacBook Pro to Receive Multi-Monitor Support⇢

Zac Hall, writing at 9to5Mac:

Apple introduced the M3 MacBook Air with a headlining new feature. For the first time, the Apple silicon MacBook Air will be able to simultaneously drive two external monitors. The only compromise is that the MacBook Air lid must be closed. Still, that’s a big win for users who appreciate portability on-the-go and large displays at the office.

The new feature also raises an interesting question: will the M3 MacBook Pro that was introduced in October also gain multi-display support in the same way? It shares the same version of Apple silicon and has Pro in the name, after all.

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Federico Viticci: ‘I Created the Hybrid Mac-iPad Laptop and Tablet That Apple Won’t Make’⇢

We all know Federico as the iPad guy, but the truth is that he experiments with tons of different hardware. He has spent time with convertible PCs, iPads, Macs, and most recently, the Vision Pro.

But today he has truly outdone himself:

For the past three weeks, I’ve been using something I call a “MacPad” as my new laptop. The MacPad is a hybrid device that serves multiple purposes:

  • It’s a keyboard and trackpad for my Vision Pro;
  • It’s a Mac with a detachable display;
  • It’s an iPad Pro with an external keyboard and trackpad.

You know where this is going. These aren’t three separate devices: it’s one computer made of, well, two computers working together thanks to the magic of Apple’s ecosystem. It’s a Mac with an iPad display that I can detach and use as a tablet whenever I want; it’s an iPad that transforms into a Mac when docked. And, it’s the ideal keyboard and trackpad accessory for the Vision Pro.

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EU Fines Apple $2 Billion⇢

The Verge’s Jon Porter and Jess Weatherbed:

In a press release on Monday, the EU Commission said its investigation found that “Apple bans music streaming app developers from fully informing iOS users about alternative and cheaper music subscription services available outside of the app,” in addition to preventing app providers from sharing instructions on how to subscribe to such offers.

“For a decade, Apple abused its dominant position in the market for the distribution of music streaming apps through the App Store,” said Margrethe Vestager, Executive Vice-President in charge of competition policy. “They did so by restricting developers from informing consumers about alternative, cheaper music services available outside of the Apple ecosystem. This is illegal under EU antitrust rules, so today we have fined Apple over €1.8 billion.”

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MacBook Air Updated with M3⇢

Apple Newsroom:

Apple today announced the new MacBook Air with the powerful M3 chip, taking its incredible combination of power-efficient performance and portability to a new level. With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air. And with a faster and more efficient Neural Engine in M3, MacBook Air continues to be the world’s best consumer laptop for AI. The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life,1 a stunning Liquid Retina display, and new capabilities, including support for up to two external displays and up to 2x faster Wi-Fi than the previous generation. With its durable aluminum unibody enclosure that’s built to last, the new MacBook Air is available in four gorgeous colors: midnight, which features a breakthrough anodization seal to reduce fingerprints; starlight; space gray; and silver. Combined with its world-class camera, mics, and speakers; MagSafe charging; its silent, fanless design; and macOS, MacBook Air delivers an unrivaled experience — making the 13-inch model the world’s bestselling laptop and the 15-inch model the world’s bestselling 15-inch laptop. Customers can order starting today, with availability beginning Friday, March 8.

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Apple Reverses Course on PWAs in EU⇢

Chance Miller with some big news over at 9to5Mac:

Last month, Apple confirmed that iOS 17.4 would remove support for Home Screen web apps in the European Union. At the time, Apple said this decision was due to requirements under the Digital Markets Act related to support for alternative browser engines on iPhone.

Apple is now walking back that decision and says it will “continue to offer the existing Home Screen web apps capability in the EU.”

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Apple’s Self Service Repair Program Expanded to Include M3 iMac and MacBook Pro⇢

Apple Support:

Apple today announced an expansion of Self Service Repair for MacBook Pro and iMac models powered by M3, with support available today. Since April 2022, Self Service Repair has given customers access to the same manuals, genuine Apple parts, and tools used at Apple Store locations and Apple Authorized Service Providers.

Apple is also making Apple Diagnostics for Self Service Repair available for MacBook Pro and iMac models powered by M3 in the U.S. early next month. Launched late last year for iPhone and Mac, Apple Diagnostics troubleshooting sessions give customers the same ability as Apple Authorized Service Providers and Independent Repair Providers to test devices for optimal part functionality and performance, as well as identify which parts may need repair.

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Gurman: Apple’s Car Project is Done⇢

Mark Gurman, with some big news:

Apple Inc. is canceling a decade-long effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn’t public. The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.

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