Walt Mossberg has a 500-word section on “Drawbacks” in his review today of the iPad 2. The whole thing is a crock, an example of trying to be fair/balanced/objective by bending over backwards to find negative things to say about the device. No one is arguing that the iPad 2 is beyond criticism. But almost nothing in Mossberg’s list of drawbacks is valid.
It needed to be said, and Gruber has said it well.
There are sour individuals among us who claim that the iPad is a tool for consumption rather than creation. GarageBand for iPad proves them wrong. This amazing tool—complete with eight-track recording, easy-does-it interface, customizable and easily played virtual instruments, on-board loops, sampler, guitar amps and effects, drum machine, and tuner—may be the most inspiring musical iOS app I’ve ever used. And at a meager $5, it’s an astonishing bargain. Musician or not, it’s a must-have app.
It might frustrate the competition to hear this, but it needs to be said: the iPad 2 isn’t just the best tablet on the market, it feels like the only tablet on the market. As much as we’d like to say that something like the Xoom has threatened Apple’s presence in this space, it’s difficult (if not impossible) to do that. Is the iPad 2 a perfect product? Absolutely not. The cameras are severely lacking, the screen – while extremely high quality – is touting last year’s spec, and its operating system still has significant annoyances, like the aggravating pop-up notifications. At a price point of $499, and lots of options after that (like more storage and models that work on both Verizon’s and AT&T’s 3G networks), there’s little to argue about in the way of price, and in terms of usability, apps like GarageBand prove that we haven’t even scratched the surface of what the iPad can do.
The Wall Street Journal’s Brett Arends bought a Nook Color, rooted it, and is calling it a tablet:
Be aware that you perform this software hack entirely at your own risk. Barnes & Noble says it invalidates your warranty. The process ran smoothly for me, but when I read the Internet chat rooms, I found at least a few people had had problems. If it goes wrong, you’re on your own.
Seth Godin, on a rough experience at the Genius Bar:
Every employee means well. Every employee is overwhelmed by incoming traffic, most from people who have already had their promises broken. Every employee has discovered that it’s easier to make a promise and pass it along than it is to either tell the truth or keep the promise.
The cascade starts with the product. When your brand makes promises it can’t keep, your overworked staff bears the brunt.
The fact that the iPad only lets me see one app at a time often does not help me focus. Instead, it forces me to switch between apps constantly, thus preventing me from focusing on my task. Every time I have to deal with the iPad’s task switching, I’m interrupted.
For some tasks, letting applications take up the whole screen is useful. Applications like Garage Band or Writer make good use of the screen. But a lot of the time, allowing more than one app to occupy the screen can actually help people focus, because human tasks are often not as simple as computer tasks, and may require people to be able to see more than just a single application.
This brave new Apple is fast, agile and and above all, cool. Well, to be fair they’ve almost always been cool, but there’s something different this time. This isn’t like the iPod or the iPhone (or even the iMac for that matter.) The iPad marks a shift in the company. Before 2010 they had the luxury of waltzing into an existing market, picking a product, reinventing it and saying, “look how much better we made this.” With iPad, all that changed. Now that they’re creating markets Apple is finally forcing the competition to ask, “how are we going to keep up?” This is perhaps the first time a successful Apple product is in the lead and a generation beyond the also-rans. And they’re scaring the pants off of the competition.
Tom Poston, on Twitter about iPad 2:
This is Apple’s Empire Strikes Back: going from popular solo hit to enduring cultural dominance & change. So many parallels…
Apple’s UI guys are usually better than this.
In this new world, Apple no longer has to compete on specs and features, nor does it want to. There is no Mac vs. PC here – only “the future” versus “the past.” It won’t be a debate about displays, memory, wireless options – it will be a debate about the quality of the experience. Apple is not just eschewing the spec conversation in favor of a different conversation – it’s rendering those former conversations useless. It would be like trying to compare a race car to a deeply satisfying book. In a post-PC world, the experience of the product is central and significant above all else. It’s not the RAM or CPU speed, screen resolution or number of ports which dictate whether a product is valuable; it becomes purely about the experience of using the device.