Mark Milian of the Los Angeles Times:
In April, on the Friday-afternoon launch of Apple’s tablet computer equipped with an AT&T 3G Internet chip, Wiens and co-founder Luke Soules arrived at the Apple Store a mile and a half away from their office just before the 5 p.m. sale. They were surprised to find a line there even though it was just an upgrade.
Not even a month earlier, Wiens and Soules were scrambling to be the first to put an iPad under the microscope — both figuratively and literally; they use a $1,000 scientific instrument for analyzing miniature parts.