‘hello again’

Apple today announced an event that will take place on October 27. Here’s what the invite looks like:

Hello

Wait, damn it. That’s not right. Hang on.

Here we go: Hello again

Crap. This is confusing. Let me see what Jason posted.

There we go:

Hello again again

I guess we’re getting Macs. I highly doubt that new MacBook Pros will have the same historical impact as the Macintosh and iMac, but it’s fun that Apple revisited the tagline.

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E-ink Keyboard Rumored for Future MacBooks

Eva Dou, at The Wall Street Journal, describing Apple’s plans to possible replace the plastic keycaps on its keyboard with ones that include e-ink displays:

The new keyboards will be a standard feature on MacBook laptops, and will be able to display any alphabet, along with an unlimited number of special commands and emojis, people familiar with the plans said.

Apple is aiming for a 2018 launch, these people said.

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Notebook Rumor Roundup

There are a bunch of Mac notebook rumors flying around today, so I thought it’d be fun looking at them individually.

RIP, 11-inch MacBook Air

TIL the 11-inch Air is still around.

I’m joking. Mostly. I know it has some big fans, but this machine feels redundant in a world where the 13-inch Air is just $100 more and the MacBook is just as portable:

11-inch Air:$899 13-inch Air: $999 12-inch MacBook: $1,299

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On Annotable⇢

Joe Caiati, writing for The Sweet Setup:

A markup app can be used in many different ways, like showing design changes, pointing out something funny to your friends, or using it as an educational tool.1

With Apple integrating markup even further within its mobile operating system, it’s clear that this is an essential tool to have available. We’ve tested a folder full of options and it became clear that Annotable is the best markup app for iOS.

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Welcome to Macintosh Season 3⇢

Mark Bramhill’s Welcome to Macintosh is one of my all-time favorite nerdy podcasts. He is looking to bring it back for a third season, and has launched a Kickstarter project to do it:

Season 3 of Welcome to Macintosh is the most ambitious season to date. The stories I’m working on require traveling across the country, reporting on events, working with designers — and these expenses add up. Advertising helps, but the money only comes in after the episodes have been released. In the past, I’ve paid for expenses out of pocket and just trusted that things would work out. But that’s not sustainable, and it limits what I’m able to do and what stories I can tell.

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Relay FM for iOS v1.5⇢

This morning, we published an update to the Relay FM iOS app that packs some fun goodies:

When considering the next update to our app, we didn’t have to look any further than Myke’s sticker-covered laptop and iPads.

You can now cover your iMessage conversations with artwork inspired by your favorite Relay FM podcasts.

It’s all powered by Tapjet, an amazing (perhaps even magical) platform for building and updating the content within iOS apps. Major thanks to them for getting this going for us.

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Project Titan Roadmap Shifts⇢

Mark Gurman and Alex Webb at Bloomberg:

Apple Inc. has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.

Hundreds of members of the car team, which comprises about 1,000 people, have been reassigned, let go, or have left of their own volition in recent months, the people said, asking not to be identified because the moves aren’t public.

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On the Mac’s Stale System Sounds⇢

Jason Snell, arguing that the Mac’s system sounds deserve some attention:

The Mac comes with 14 built-in alert sounds, all available from the Sound Effects tab of the Sound preference pane. One of them, Sosumi, dates from System 7. Three more—Glass, Purr, and Submarine—date from Mac OS 9. Six others (Basso, Frog, Funk, Ping, Pop, Tink) are from the earliest days of OS X. The newest ones seem to be Blow, Bottle, Hero, and Morse—and they’ve been around since at least Snow Leopard in 2009.

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The Inward-Looking Siri

On this week’s episode of Ctrl-Walt-Delete, Walt Mossberg and Nilay Patel spoke about Siri and how Apple views the service and what it can do.

You should go listen to the episode, but in it, Mossberg shares that Apple is focused on improving the parts of Siri that people use most, like making phone calls and setting timers. This comes at the expense of expanding Siri’s knowledge about other things, including common, everyday questions:

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