Category: Apple

Chance Miller, writing at 9to5Mac:

Apple’s highly-anticipated big-screen MacBook Air is nearing a launch, according to a new report. DSCC analyst Ross Young reports today that the 15.5-inch MacBook Air has started panel production this month, suggesting an “early April launch.” All I have to say is this: take my money.

Young, as well as Bloomberg, have previously reported on the possibility of a 15-inch MacBook Air. Bloomberg, in particular, previously pointed to a potential launch in the spring of this year. Ross Young then corroborated that spring 2023 launch back in December.

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Yesterday, Jason Snell published the 2022 Apple Report Card over on Six Colors. This year, I saved my full answers for publication here as well.

The Mac: 5/5

Apple is entering the third year of its two-year transition to Apple silicon. While the company has been tight-lipped about why it missed its self-announced deadline, the Apple silicon machines that have shipped are all very impressive. The malaise that Mac hardware found itself in in the latter 2010s continues to fade into history. The Mac Studio and Studio Display in particular stand out when thinking about 2022, but the M2 MacBook Air is probably the highlight of the Mac’s year in hardware.

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Jason Snell:

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.

This is the eighth year that I’ve presented this survey to a hand-selected group. They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category. I received 55 replies, with the average results as shown below.

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Emma Roth, writing at The Verge:

Apple’s exploring the possibility of launching a more expensive iPhone “Ultra” above the iPhone Pro and Pro Max models, according to Apple tracker Mark Gurman. The high-end device could arrive as soon as 2024 with the iPhone 16 lineup.

Last September, Gurman predicted that an “Ultra” model could replace the Pro Max branding with this year’s iPhone 15, but his latest theory suggests that Apple wants to establish a more powerful — and more expensive — tier of iPhones. That means the device could have an even higher price tag than the iPhone 14 Pro Max, which starts at $1,099.

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Federico Viticci, writing at MacStories:

There is no doubt in my mind that the essence of iPadOS – how menus appear, lists scroll, buttons are tapped, heck, even what a pointer should look like – has been designed with more taste, thought, and care than anything in Windows 11. There is no checklist that can quantify when an interface “feels” nice. The iPadOS UI, particularly in tablet mode, feels nicer than any other tablet I’ve tried to date.

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I was wondering how the 2019 Mac Pro’s lifespan was holding up compared to older models, and it’s not great. I can’t imagine Apple is happy that the Intel machine is still around.

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The Mac Studio may follow in the Mac Pro’s footsteps with a longer-than-average lifecycle, according to Mark Gurman.

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As usual, Jason Snell is on top of things over at Six Colors:

Apple on Thursday announced its fiscal first-quarter results, and it was a step backward. The company’s year-over-year revenue fell $6.7 billion, though with total revenue of $117.2 billion it was still the company’s second largest quarter ever.

Click through for loads of charts.

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Michael Steeber:

Updates are coming to Apple Tice’s Corner in Woodcliff Lake, New Jersey. The store will be temporarily closed from January 31. I’m a little bit nervous about this renovation because Apple Tice’s Corner is the last location in the world with an original 2001 storefront design, and I wish for it to remain intact perpetually.

I can’t imagine the original design will remain after the remodel, so it’s a good time to soak in this iconic design:

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As Brian Stucki has discovered, the guts of the most powerful Mac mini ever help explain why the M1 model was mostly empty.

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Today’s embargo day for Apple’s new M2 Pro and M2 Max MacBook Pros, as well as the M2 and M2 Pro Mac mini, but last week David Price wrote a column for Macworld that has been bugging me all weekend.¹

Let’s start at the top. After giving a recap of the Apple silicon transition to date, Price writes:

It’s hard to stay excited for two and a half years, especially when the start was so strong. There was a noticeable leap forward once the MacBook Air was released from the constraints of Intel’s underpowered Y-series processors, as noted in our review of the late-2020 model that called out its “dramatically better performance and battery life,” and conceded that “the hype is real.” The same was true for the M1 Mac mini and 13-inch MacBook Pro.

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Howard Oakley writing at The Electric Light Company on how Apple silicon has grown in the move to the M2 family:

Apple silicon CPU cores are grouped in fours, forming a cluster run at the same frequency and sharing cache. M1 Pro and Max chips are unusual in only having half a cluster of Efficiency (E) cores, for which their frequency is managed differently from the full cluster in a base M1 chip. This ensures that background tasks are completed no slower on their two E cores than they would be on a base M1 chip with twice that number.

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